Abacus

In 1949, Adi Dassler founded adidas in Herzogenaurach with a vision: to equip athletes with the best equipment. The three stripes became an icon - from the football field to the street.

From Jesse Owens' gold medals to the "Miracle of Bern" to Run-DMC and the hip-hop revolution: adidas was always there where history was being written. The Superstar turned a basketball shoe into a streetwear legend.

Today, adidas combines performance with style. Boost technology meets timeless design. Innovation meets heritage. Impossible is Nothing - for over 70 years.